Display device for use in advertising



Sept. 4, 1923.

. H. J. HAYDEN, JR

DISPLAY DEVICE FOR USE IN ADVERTISING Flled Aug 6 1921 amvamto'c r HEWRYJ7. HQYUE'AMQ 33 *Kw @lbtowwag M M% reamed Sept. 4,1923. 7

' H R Y E 1.3a. 0. L KEWOOD; IO res en n-gr H i J- HAYD.EN,-

. r ,orrnignwoon, OHIO. I r

mam 'nnvrqn v non Usn IN anvnarrs ne. V

H Application .filed ae i 6,;1921. .Serial no. 490,321.

T all whom it may con cern Be it known that I, HARRY J, HAYDnn, J r., acitizen of the United States, ZtIldHIGSP dent of Lakewood,in the countyof- Cuyahoga and State of Ohio, have invented cer tain new and usefull'mprovements'nn-Dise l Devicesfor Use in Adv r g, f

which the following is a specification.

This invention relates to display devices particularly adaptedlfor usein advertising.

: The principal object offthe invention is to provide a displaydeviceifor the general purpose indicated which will in an attrac tive,effective and attention-compelling inanner'display the lustrous ormirror-l ke qualities of certain materials such, for 1nstance, asvarnishes or other substancesfor coating or finishing floors. or othersurfaces.

The invention consists in the provision T of a member having a surfacefinished with the material which it is desired to display, and an objector figure mounted on or adjacent to the prepared surface in suchrelationthereto that the figure is reflected in the surface to therebyillustrate the lustrous and glossy character of the material. Otherfeatures of the invention will. be hereinafter referred to.

In the drawing, in which a preferred form of the invention has beenselected for illustration, 1

Figure l is a view in perspective of a device embodying, a preferredform of the invention. I

Figure 2 is a side elevation of the device shown in Figure I and showingfolded dotted line position of a movable part there- Figure 3 is a planView of the device in its folded position. 7

Referring to the drawing for a more detailed description, any suitableobject having a surface adapted for display, such as a panel of wood 5,has its upper fiat surface 6 smoothly finished andcoated with amaterial,such as varnish, whose merits it is desired to exhibit.

It will be seen that the smooth finish of the panel 5 combined with thetransparent and glossy character of the coating layer of varnish 6produces a reflecting surface of which advantage is taken in thefollowing manner. A figure 7 simulating any desired object and formingan advertising device designed-to attract the attention of an observeris, represented in cardboard or other relatively rigid sheet materialand mounted near one end of the -panel'5 as" is indicated in thedrawing. Preferably an extension 8 'on the sheet bearing the figure. isattached bymeans of asuitable adhesive-directly to the upper fa'ceof thepanel 5 near one end 'thereofJThe unattached portion 7 of the sheet canthen be bent orfolded'along the "dotted line-9 in Figure 3 to bringthe-figure 7' into an upright or I angular relation to the flat surface6 so that when the panel is observed with proper relation to a source oflight, the/figure 7 will be clearly reflected as at 10 in the varnishsurface 6 of thepanel itself. 1 7

'For the best results the figure 7 should face in the general directionfrom, which the light comes and excellent, results are obtained when thedevice is placed in a shop window where it is illuminated'by the lightentering the window from behind the observer outside the glass. It willbe obviouslthat other situations in which the device can be successfullyemployed will suggest themselves and that different angular relationsbetween the figure 7 and the surface 6 as well as between the surface 6and the eyes of the observer can be made use of to correspond to varied.lighting and other conditions. i I

*It will be seen that the folding of the figure 7 along the dotted line9. permits the placing of the figure in a flat non-operative conditionfor shipment or storage in which, as is indicated in Figures 2 and 3 ofthe drawing, the figure 7 has been swung for- .wardly and downwardlyinto face to face contact with the surface 6 of the panel.

.The device can thus be mailed or otherwise handled in a flat condition,the figure? being bent upward-to. a suitable angle for exfect of thereflected figure 10 and makes a pleasing and attractive display. In thedis- 7 play figure illustrated a young girl is pictured in the act ofobserving her reflection" that the device forms an exceedingly etlectivedisplay device for the" scribed.

What I claim is; o

1. A display device for exhibiting a surface coating materialcomprising: a base member having a surface coated with the material, anda display advertising object attached to said base member in suchrelation to the coated surface that a reflection of the object isdisplayed in the surface coating.

2. A display device for exhibiting a surface coating materialcomprising: a. base member having a surface coated with the material,and a display advertising object attached to said base member invariable relation thereto, said object being adjustable to an angularposition with relation purpose deto the surface to produce a reflectionof the object in the coated surface.

3. A display device for exhibiting a surface-coating materialcomprising: a base member having a surface coated With the material, anobject formed of relatively rigid sheet material mounted on said basemember, said objectobeing adapted to be folded into engagement with saidsurface or to be raised to an angular position in relation thereto tothereby produce a. reflection of the object in the surface.

4. A display device for exhibiting a surface-coating materialcomprising: a base member having a surface coated with the material, andan object mounted on said surface and having a hinged relation theretowhereby said object may be folded into non-operative engagement withsaid surface or turned to an angular relation to the surface such that areflected image of the object Will appear in said surface coating.

HARRY J. HAYDEN, J R.

